Switched on
IG Group Brand Campaign/TVC > IG Group 2014
A global brand campaign to redefine the brand and inspire the audience to trade. After a two-day “emotional core” workshop, the conclusion was that traders trade because “it makes them feel alive”. The decision was made to “go big” on the brand campaign with a 40 million spend, 8 global markets in every channel from social, OOH, TVC to PPC. I was tasked with producing the winning concept “switched on” and art directing the campaign from storyboarding, to filming, to go live assets.
Head of Design: Spencer Davies, Senior Copywriter: Melissa Wright, Head of Video: Neil Coxhill, Director: Rupert Creswell, Production: MPC.
A global brand campaign to redefine the brand and inspire the audience to trade. After a two-day “emotional core” workshop, the conclusion was that traders trade because “it makes them feel alive”. The decision was made to “go big” on the brand campaign with a 40 million spend, 8 global markets in every channel from social, OOH, TVC to PPC. I was tasked with producing the winning concept “switched on” and art directing the campaign from storyboarding, to filming, to go live assets.
Head of Design: Spencer Davies, Senior Copywriter: Melissa Wright, Head of Video: Neil Coxhill, Director: Rupert Creswell, Production: MPC.
Outcome
An ambitious campaign that had not been attempted in this space before. A major uptick in brand perception in key areas of trust and reliability. A first-time perception of IG being a truly global brand amongst traders.
Deliverables > Online/offline advertising | video | tvc | email | social. Credits > Melissa Wright | Rupert Cresswell | Neil Coxhill | Moving Picture Company.
