Shareable, wearable, edibles
> Social campaign and merchandise > client: Doughnut Time 2018
Doughnut Time’s young and urban demographic is aptly targeted through its social presence. Its aim is to continue to do this while increasing brand awareness through a range of merchandise. To achieve this, I produced a range of brand caricatures based around Doughnut Time’s distinct flavours. The aim being that each flavour develops its own identity, becoming recognisable in a socially shareable, wearable and edible way.
Head of Design/illustrator: Spencer Davies.
Doughnut Time boomed from a small “hole in the wall” to a large chain that runs rings around the competition. Its unique visual identity is matched by its creative doughnut flavours and names, from Sia Later to Stranger Rings.
