sdaviesartdirector

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	<title>sdaviesartdirector</title>
	<link>https://sdaviesartdirector.com</link>
	<description>sdaviesartdirector</description>
	<pubDate>Thu, 01 Aug 2024 13:37:35 +0000</pubDate>
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		<title>Footer</title>
				
		<link>https://sdaviesartdirector.com/Footer-2</link>

		<pubDate>Fri, 05 Jan 2018 09:37:04 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

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		<description>
	Cargo Collective, Inc. Los Angeles, Calif.
	Twitter, Instagram, Image Credits
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		<title>Featured Projects</title>
				
		<link>https://sdaviesartdirector.com/Featured-Projects-1</link>

		<pubDate>Thu, 21 Dec 2017 14:14:18 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

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		<title>work</title>
				
		<link>https://sdaviesartdirector.com/work-3</link>

		<pubDate>Thu, 21 Dec 2017 14:14:20 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

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	<item>
		<title>RGE</title>
				
		<link>https://sdaviesartdirector.com/RGE</link>

		<pubDate>Tue, 21 May 2024 15:39:11 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/RGE</guid>

		<description>
	AppreciationReward Gateway Edenred Campaign &#38;gt; VCCP 2024
It’s not just about the pay anymore. Employees are demanding more from the companies they work for: care for their wellbeing, connection, inclusivity,empathy. And when they don’t get it, burnout, lower performance, and resignations are soon to follow. Yet most employee engagement solutions focus on the transactional nature of rewards and recognition, rather than the very people-centric problem they’re trying to address.
What makes Reward Gateway Edenred different? The power of appreciation. We realised that, by providing a total employee experience, the brand allows businesses to show their employees they’re valued not only for what they do, but who they are. Appreciation is a huge lever for business success. It enhances performance and productivity, and sets off a chemical reaction that increases dopamine and lower cortisol. 
It’s also quickly passed on through a business, starting small but snowballing to transform a whole organisation. 
From this insight our key campaign concept was born– Appreciation, appreciates. 
An idea that captures the limitless human and business advantage of RGE’s offering.


RGE global brand campaign.&#38;nbsp; Spencer Davies, Creative Director / Sophie Mullen, Senior Creative Copywriter / Video Production, Great Guns.
&#60;img width="800" height="422" width_o="800" height_o="422" data-src="https://freight.cargo.site/t/original/i/3f6a2b8246855c898cd2becf814b044e6eab36e04dc14922243fa51fc696ddaf/Iris-ezgif.com-video-to-gif-converter-1.gif" data-mid="227001850" border="0"  src="https://freight.cargo.site/w/800/i/3f6a2b8246855c898cd2becf814b044e6eab36e04dc14922243fa51fc696ddaf/Iris-ezgif.com-video-to-gif-converter-1.gif" /&#62;
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Since we were speaking to a deep human truth, the campaign’s visual style neede to have people at its centre, and feel emotive and intimate. At the same time, we also needed to convey the idea of appreciation ‘appreciating’, becoming greater and being passed on between people. Light projection proved to be the perfect tool. Taking cues from behavioural science, we created a suit of patterns, each one mapped to a specific emotion that
appreciation makes people feel – like butterflies for nervous excitement, or beautiful burst of powder for pride. 
At a shoot we worked with a leading light-projectionist for film and TV, to project these patterns across the faces of our models. The projections moved between an across the them, showing the transformative effect of appreciation as it radiates through an organisation.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d224132c6bcb63287a298351cc5902aa452c62411f65079543faca6da2392a79/5.jpg" data-mid="211376554" border="0"  src="https://freight.cargo.site/w/1000/i/d224132c6bcb63287a298351cc5902aa452c62411f65079543faca6da2392a79/5.jpg" /&#62;

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next project︎


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	<item>
		<title>ABI</title>
				
		<link>https://sdaviesartdirector.com/ABI</link>

		<pubDate>Sat, 15 Oct 2022 13:48:59 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/ABI</guid>

		<description>
	Pay attention!A.B.I.
 Campaign &#38;gt; VCCP 2022With over £19 billion in lost or forgotten
pension pots, it’s clear that to reinvigorate public engagement we would
need to do something truly 
different to grab attention. Campaign and video rap featuring grime artist and TV personality BIG ZUU.&#38;nbsp;
Spencer Davies, Creative Director / James
Maxwell, ECD.


&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/2d4b5c96285084399112d9bc99780d38a9cf4e7168c9e5caaf5d7cf49b94b796/TEA02660_PP_Pension_Attention_Main_Production_Graded_CONTENT_PR013_SOCIAL.mp4-low-1.gif" data-mid="155907531" border="0"  src="https://freight.cargo.site/w/640/i/2d4b5c96285084399112d9bc99780d38a9cf4e7168c9e5caaf5d7cf49b94b796/TEA02660_PP_Pension_Attention_Main_Production_Graded_CONTENT_PR013_SOCIAL.mp4-low-1.gif" /&#62;

    
Campaign featured in: Ad’s of the world, Campaign, RoastBrief, AdForum, The Stable’s “best bits”, David Reviews and festured on ITN Evening News.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9d59eb1b968421b145bbbcac33e7924eee95c8cc478284992e973eb2a317dc1/ABI_3.jpg" data-mid="155907561" border="0"  src="https://freight.cargo.site/w/1000/i/d9d59eb1b968421b145bbbcac33e7924eee95c8cc478284992e973eb2a317dc1/ABI_3.jpg" /&#62;

    
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And the campaign results:
    

&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/c5fada1813cc79821f28a6962e1247d6b7344d4dc83de58ed969a1adcb810837/group.jpg" data-mid="158997116" border="0"  src="https://freight.cargo.site/w/1000/i/c5fada1813cc79821f28a6962e1247d6b7344d4dc83de58ed969a1adcb810837/group.jpg" /&#62;


next project︎


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	<item>
		<title>Samsung</title>
				
		<link>https://sdaviesartdirector.com/Samsung</link>

		<pubDate>Wed, 16 Feb 2022 15:25:37 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/Samsung</guid>

		<description>
	Find your flowSamsung Campaign &#38;gt; VCCP 2021
Although Samsung is hugely
recognisable brand in sectors such as mobile/consumer goods/ tech - the brand has
found it difficult to make headway in the European “climate solutions” category
. This was partly due to a
lack uniform brand identity and a strategy that did not leverage the wider power
of the Samsung brand. After winning the pitch against competitions it was to
get harness the power of all thing Samsung with the “Find your flow” European brand
relaunch and campaign.


Samsung Air Conditioner European Launch Campaign &#38;amp; Branding.&#38;nbsp; Spencer Davies, Creative Director / Tim Glister, Creative Director  / James
Maxwell, ECD.

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/000bf6cc2c1c45126db7114a9091fae7fb8fac66c27a24b44202b3cbdd20e031/Samsung_video_-ezgif.com-video-to-gif-converter.gif" data-mid="226999690" border="0"  src="https://freight.cargo.site/w/800/i/000bf6cc2c1c45126db7114a9091fae7fb8fac66c27a24b44202b3cbdd20e031/Samsung_video_-ezgif.com-video-to-gif-converter.gif" /&#62;


&#60;img width="1921" height="1063" width_o="1921" height_o="1063" data-src="https://freight.cargo.site/t/original/i/d9e1b5b9a450f1cbc9d65d700f7939d95c5eeed67dd80e13a953a8d63c8550cb/samsung.jpg" data-mid="143824716" border="0"  src="https://freight.cargo.site/w/1000/i/d9e1b5b9a450f1cbc9d65d700f7939d95c5eeed67dd80e13a953a8d63c8550cb/samsung.jpg" /&#62;


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/651de9259f9da9198414d577c084202ae6b7909cee953ef7619bcd2b0fcbeb11/hitandrun_Samsung_Office_05-ezgif.com-video-to-gif-converter.gif" data-mid="227000007" border="0"  src="https://freight.cargo.site/w/800/i/651de9259f9da9198414d577c084202ae6b7909cee953ef7619bcd2b0fcbeb11/hitandrun_Samsung_Office_05-ezgif.com-video-to-gif-converter.gif" /&#62;

Campaign Manifesto:
Our environment affects all of us, in ways we might not see or even notice. It can weigh us down or raise our spirits. Make us heavy or let us float. And this invisible force is everywhere. It has the power to stop us thinking clearly or stimulate our creativity. To stress us out or calm our minds. Now imagine controlling that power. Imagine having the ability to change your environment, enhance your world, and improve your mood whenever you wanted. To lift yourself up. To warm your heart. To rest easy. The invisible made physical. 


At Samsung, we give you that power – the power to feel good.

&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/393710810dbbb67a3293c7c90cc8f86843c72b895866b0b0390fc37f2295a073/trimmed_samsung_AdobeCreativeCloudExpress.gif" data-mid="142591998" border="0"  src="https://freight.cargo.site/w/640/i/393710810dbbb67a3293c7c90cc8f86843c72b895866b0b0390fc37f2295a073/trimmed_samsung_AdobeCreativeCloudExpress.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/23025d94813eaba5f0cfc695046d5386322243830d2b59a16484cedcf29e501c/hitandrun_Samsung_home_04_AdobeCreativeCloudExpress.gif" data-mid="142649207" border="0"  src="https://freight.cargo.site/w/640/i/23025d94813eaba5f0cfc695046d5386322243830d2b59a16484cedcf29e501c/hitandrun_Samsung_home_04_AdobeCreativeCloudExpress.gif" /&#62;

&#60;img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/520a33db577e3db0f1b6583ec8514f3df4effed7ea6a0408706c3bfe3cbea8ae/outdoor_samsung.jpg" data-mid="142644817" border="0"  src="https://freight.cargo.site/w/1000/i/520a33db577e3db0f1b6583ec8514f3df4effed7ea6a0408706c3bfe3cbea8ae/outdoor_samsung.jpg" /&#62;

&#60;img width="4335" height="2758" width_o="4335" height_o="2758" data-src="https://freight.cargo.site/t/original/i/daf9ab3a2233ae462f02c1556e1090c1919c4978a29f1467c27b7147ddd12059/Samsung_billboard.jpg" data-mid="142582438" border="0"  src="https://freight.cargo.site/w/1000/i/daf9ab3a2233ae462f02c1556e1090c1919c4978a29f1467c27b7147ddd12059/Samsung_billboard.jpg" /&#62;


&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/bf1204013deb18711f186d5ed6604f1a207ba2e97d66c024209f5fe700fe7734/vid_snippet1_AdobeCreativeCloudExpress.gif" data-mid="142649568" border="0"  src="https://freight.cargo.site/w/640/i/bf1204013deb18711f186d5ed6604f1a207ba2e97d66c024209f5fe700fe7734/vid_snippet1_AdobeCreativeCloudExpress.gif" /&#62;


&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/6fe3d06492d239259e8d7bdbcd774b60c1033c6864e2f6ef073b33629f4f5a77/snippet_3_AdobeCreativeCloudExpress.gif" data-mid="142650397" border="0"  src="https://freight.cargo.site/w/640/i/6fe3d06492d239259e8d7bdbcd774b60c1033c6864e2f6ef073b33629f4f5a77/snippet_3_AdobeCreativeCloudExpress.gif" /&#62;


next project︎


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	<item>
		<title>Bupa</title>
				
		<link>https://sdaviesartdirector.com/Bupa</link>

		<pubDate>Thu, 01 Aug 2024 13:37:35 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

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		<description>
	Break throughBUPA Campaign &#38;gt; VCCP 2024
For parents, the pre teen stage is not easy. There’s so much change - school changes, body changes, mood changes - your relationship changes. It makes it harder to communicate, to understand stress they might be facing, and to work out whether it’s something more.
All of this can be pretty isolating for both pre teens and their parents, it’s almost like they are living in their own bubble.This integrated PR campaign for Bupa aimed to alert parents and pre teens that there is help out there, they can be heard and break through their bubbles. 


Bupa child mental health Campaign.&#38;nbsp; Spencer Davies, CD / James
Maxwell, ECD.


&#60;img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/58b4bc9c7d7ba3bbb9099ef07686d72e8ab2af8f2757c0a82ab5c963e6131efd/11.jpg" data-mid="215654903" border="0"  src="https://freight.cargo.site/w/1000/i/58b4bc9c7d7ba3bbb9099ef07686d72e8ab2af8f2757c0a82ab5c963e6131efd/11.jpg" /&#62;

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		<title>IG - Rise up</title>
				
		<link>https://sdaviesartdirector.com/IG-Rise-up</link>

		<pubDate>Thu, 21 Dec 2017 14:14:20 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/IG-Rise-up</guid>

		<description>
	Rise UpSochi Winter Olympics campaign / IG Group 2014
For Norwegians, the Winter Olympics are like the World Cup and Super
Bowl rolled into one. It’s the perfect advertising opportunity for a new brand
to make a big splash. The most popular sporting event by far and away is the biathlon, watched
by over half of Norway’s viewing audience – and practiced by nearly that many.
The brief was simple: introduce IG to an audience unfamiliar with their product
over four 7-second idents. A full campaign to support the idents was required
including r/m banners, website and email. Head of Design: Spencer Davies, Senior Copywriter: Melissa Wright, Head of Motion: Neil Coxhill, Animation House: Art &#38;amp; Graft.


&#38;nbsp;&#38;nbsp;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69d5fcee6771ad8caa4094ae11e1a069d2e9d96f7363dda61d44beea08b8a0b0/Skis.jpg" data-mid="52924752" border="0"  src="https://freight.cargo.site/w/1000/i/69d5fcee6771ad8caa4094ae11e1a069d2e9d96f7363dda61d44beea08b8a0b0/Skis.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f363c0f3b94bc9bfd0248ee2740a429202d77378fd04731eedcfeeda21919da2/board.jpg" data-mid="52924756" border="0"  src="https://freight.cargo.site/w/1000/i/f363c0f3b94bc9bfd0248ee2740a429202d77378fd04731eedcfeeda21919da2/board.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c15fc6f4201ce2fe2e971eb07f97b84363437b81fcc8b8c7d46c697152f148ea/woman.jpg" data-mid="52924754" border="0"  src="https://freight.cargo.site/w/1000/i/c15fc6f4201ce2fe2e971eb07f97b84363437b81fcc8b8c7d46c697152f148ea/woman.jpg" /&#62;

OutcomeNew sales activity increased by 20%, along with decreased
costs per acquisition.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c86c21da9c29bb16b20ac3e7a12d2ee8c9e4508fb90234b3fffd3e25b9933dfa/trees.jpg" data-mid="52924753" border="0"  src="https://freight.cargo.site/w/1000/i/c86c21da9c29bb16b20ac3e7a12d2ee8c9e4508fb90234b3fffd3e25b9933dfa/trees.jpg" /&#62;


&#60;img width="2000" height="1364" width_o="2000" height_o="1364" data-src="https://freight.cargo.site/t/original/i/50ed45d6d42879777e4cfbe6097b493e9235d5c5dd8cd6c9d56d39b48bc5b31c/iPhone-11-Pro-mockup-03.jpg" data-mid="52923613" border="0"  src="https://freight.cargo.site/w/1000/i/50ed45d6d42879777e4cfbe6097b493e9235d5c5dd8cd6c9d56d39b48bc5b31c/iPhone-11-Pro-mockup-03.jpg" /&#62;
next project︎


</description>
		
	</item>
		
		
	<item>
		<title>ABI_timmy</title>
				
		<link>https://sdaviesartdirector.com/ABI_timmy</link>

		<pubDate>Wed, 22 May 2024 15:36:59 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/ABI_timmy</guid>

		<description>
	Back for your futureA.B.I. Campaign &#38;gt; VCCP 2023
ABI needed a campaign that targeted its core audience to
re-engage with their lost or unloved pensions. It's time to go back for
your future! 


It’s
1993...the Nokia 2110 has just been released, Beanie Babies are born, email was
introduced and turn on the TV or Radio and Timmy Mallett was everywhere. So it’s
time to jog your memory, bring back “Wacady” and squeeze into that “Itsy Bitsy Teeny Weeny Yellow Polka Dot bikini” for our fun flashback
quiz. 


ABI Campaign.&#38;nbsp; Spencer Davies, Creative Director / Robyn Pearce, ACD / James
Maxwell, ECD.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db73a113e42b44ad702fabcce695c4b5e805cb83695d3f92e7a502ae7eda1368/TS_ABI_Case-Study.jpg" data-mid="211458362" border="0"  src="https://freight.cargo.site/w/1000/i/db73a113e42b44ad702fabcce695c4b5e805cb83695d3f92e7a502ae7eda1368/TS_ABI_Case-Study.jpg" /&#62;

    
next project︎


</description>
		
	</item>
		
		
	<item>
		<title>IG - Switched on</title>
				
		<link>https://sdaviesartdirector.com/IG-Switched-on</link>

		<pubDate>Sat, 23 Dec 2017 09:22:36 +0000</pubDate>

		<dc:creator>sdaviesartdirector</dc:creator>

		<guid isPermaLink="true">https://sdaviesartdirector.com/IG-Switched-on</guid>

		<description>Switched onIG Group Brand Campaign/TVC &#38;gt; IG Group 2014A global brand campaign to redefine the brand and inspire
the audience to trade. After a two-day “emotional core” workshop, the conclusion
 was that traders trade because “it makes them feel alive”. The decision
was made to “go big” on the brand campaign with a 40 million spend, 8 global markets in every channel from social, OOH, TVC to PPC. I was tasked with producing the
winning concept “switched on” and art directing the campaign from storyboarding,
to filming, to go live assets.
 
Head of Design: Spencer Davies, Senior Copywriter: 


Melissa Wright,


Head of Video: Neil Coxhill, Director:&#38;nbsp;


Rupert Creswell, Production: MPC.


&#60;img width="640" height="356" width_o="640" height_o="356" data-src="https://freight.cargo.site/t/original/i/6565551622e4cc647e53e0cf542e9346dc1148fb75ef57762725bba2ec1456ba/tvc-high.gif" data-mid="142657738" border="0"  src="https://freight.cargo.site/w/640/i/6565551622e4cc647e53e0cf542e9346dc1148fb75ef57762725bba2ec1456ba/tvc-high.gif" /&#62;
&#60;img width="640" height="356" width_o="640" height_o="356" data-src="https://freight.cargo.site/t/original/i/8b028777146b3e0c78b6ba8767a2ec86e7fff5affa71081c8b9e4bff239841d2/tvc_trimmed-high.gif" data-mid="142657419" border="0"  src="https://freight.cargo.site/w/640/i/8b028777146b3e0c78b6ba8767a2ec86e7fff5affa71081c8b9e4bff239841d2/tvc_trimmed-high.gif" /&#62;


&#60;img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/993b44f4b2ba4c5b70f640d92c3b4437b633b2ae83ba0f51df02cf10ff4ff824/switched1.jpg" data-mid="53939167" border="0"  src="https://freight.cargo.site/w/1000/i/993b44f4b2ba4c5b70f640d92c3b4437b633b2ae83ba0f51df02cf10ff4ff824/switched1.jpg" /&#62;


&#60;img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/806d1b81ab23500c041fdd770a5ddc9d14d117eb9e27da8946c99387a2d320dc/sam_rocks.jpg" data-mid="8867589" border="0"  src="https://freight.cargo.site/w/1000/i/806d1b81ab23500c041fdd770a5ddc9d14d117eb9e27da8946c99387a2d320dc/sam_rocks.jpg" /&#62;


&#60;img width="1000" height="656" width_o="1000" height_o="656" data-src="https://freight.cargo.site/t/original/i/4193c2f2b635af3b196bce5304b6458f958fab5363694f8c1b0198a4b01f1497/switch_on.jpg" data-mid="8898045" border="0"  src="https://freight.cargo.site/w/1000/i/4193c2f2b635af3b196bce5304b6458f958fab5363694f8c1b0198a4b01f1497/switch_on.jpg" /&#62;


&#60;img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/741de13b61ffede97b376d02909e661704de4454cd9b93ebd98c17a3ce61b851/footagerun.jpg" data-mid="8885562" border="0"  src="https://freight.cargo.site/w/1000/i/741de13b61ffede97b376d02909e661704de4454cd9b93ebd98c17a3ce61b851/footagerun.jpg" /&#62;


Outcome
An ambitious campaign that had not been attempted in this
space before. &#38;nbsp;A major uptick in brand
perception in key areas of trust and reliability. A first-time perception of IG
being a truly global brand amongst traders.


Deliverables &#38;gt;&#38;nbsp;Online/offline advertising &#124;&#38;nbsp;video&#38;nbsp;&#124; tvc&#38;nbsp;&#124; email &#124;&#38;nbsp;social.

Credits &#38;gt;&#38;nbsp;Melissa Wright&#38;nbsp;&#124; Rupert Cresswell&#38;nbsp;&#124; Neil Coxhill&#38;nbsp;&#124; Moving Picture Company.


&#60;img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/42d4df7ef51565c60d71bf1d3ac10602b9570bf1b77ee4902794ea2139d8f4d5/sam_rocks.jpg" data-mid="24860495" border="0"  src="https://freight.cargo.site/w/750/i/42d4df7ef51565c60d71bf1d3ac10602b9570bf1b77ee4902794ea2139d8f4d5/sam_rocks.jpg" /&#62;


next project︎


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