Find your flow
Samsung Campaign > VCCP 2021Although Samsung is hugely recognisable brand in sectors such as mobile/consumer goods/ tech - the brand has found it difficult to make headway in the European “climate solutions” category . This was partly due to a lack uniform brand identity and a strategy that did not leverage the wider power of the Samsung brand. After winning the pitch against competitions it was to get harness the power of all thing Samsung with the “Find your flow” European brand relaunch and campaign. Samsung Air Conditioner European Launch Campaign & Branding. Spencer Davies, Creative Director / Tim Glister, Creative Director / James Maxwell, ECD.
Campaign Manifesto:
Our environment affects all of us, in ways we might not see or even notice.
It can weigh us down or raise our spirits. Make us heavy or let us float.
And this invisible force is everywhere.
It has the power to stop us thinking clearly or stimulate our creativity.
To stress us out or calm our minds.
Now imagine controlling that power.
Imagine having the ability to change your environment, enhance your world, and improve your mood whenever you wanted.
To lift yourself up. To warm your heart. To rest easy.
The invisible made physical.
At Samsung, we give you that power – the power to feel good.
