Creative Director / A.D.

Change up

> IG Group, global campaign > 2016

The idea - change up The theme is explicitly about choice. You can choose to settle or you can choose to improve your skill set, and in turn your life. Our products turn you from an ordinary trader into an extraordinary one, but it’s something you must opt in to. It’s in your power to be extraordinary. That’s why it’s time to turn things around. It’s time to trade with IG.

Head of Design: Spencer Davies, Senior Copywriter: Melissa Wright, Senior Art Director: Emma Bristow, Director/Head of Video: Neil Coxhill.

























Deliverables > Online/offline advertising | video | tvc | email | social.