SDAVIES

Channel 5 Idents

︎Harlequins “Go after your goals” Campaign > client: IG Group 2018  
It’s time for the main event in the Harlequins annual calendar – the BIG Game. This annual event is the perfect opportunity to showcase IG’s sponsorship of the Harlequins team and to do some big brand building to a huge potential audience on Channel 5. The “Go after your goals” campaign leveraged shared brand values by using household names such as England and Quins players, Chris Robshaw and Danny Care. Creative Director/Art Direction: Spencer Davies. Creative Director/Head of Video: Sara Walker.














Video bumpers to air on Channel 5 and photography to be used in a wider social campaign to promote the BIG Game.















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