Creative Director / A.D.

Pay attention!

A.B.I. Campaign > VCCP 2022
With over £19 billion in lost or forgotten pension pots, it’s clear that to reinvigorate public engagement we would need to do something truly
different to grab attention. Campaign and video rap featuring grime artist and TV personality BIG ZUU. 
Spencer Davies, Creative Director / James Maxwell, ECD.










Campaign featured in: Ad’s of the world, Campaign, RoastBrief, AdForum, The Stable’s “best bits”, David Reviews and festured on ITN Evening News.









And the campaign results:









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